The European luxury goods market reached nearly €110 billion in 2024, driven by tourism recovery, favorable exchange rates, and a shift towards emotional consumption. Rafal Drzewiecki, TikTok's Country Director for Central Europe, highlights a generational change where consumers prioritize self-gifting and personal satisfaction over prestige. Poland's luxury market grew by 24% in 2023, with brands like Inglot gaining global recognition through TikTok. The new generation values authenticity and relationships over traditional advertising, as seen in the popularity of user-generated content and trends like #TikTokMadeMeBuyIt. Teljes cikk (Euronews.com)