A report by Capgemini highlights the growing integration of AI in shopping, with 25% of consumers using generative AI tools in 2025 and 31% planning to adopt them. Brands must adapt to be chosen by algorithms rather than just found. While consumers desire hyper-personalized content, concerns about data privacy persist. A balance of digital convenience and human support is essential, as many still value human assistance. Retailers need to provide detailed product data for AI tools to recommend effectively, and transparency in AI usage is crucial for maintaining consumer trust. Teljes cikk (Euronews.com)