The text describes the transformation of Saint-Gervais, a French Alpine town, through sustainable tourism innovations like the Valléen gondola and Ascenseur des Thermes funicular. These projects enhance accessibility, reduce CO2 emissions, and promote local culture and economy. The author reflects on the town's charm, community spirit, and rivalry with Megève, emphasizing the balance between tradition and modernity in tourism. Teljes cikk (Euronews.com)