A study published in Marketing Science analyzed 4.8 million Airbnb reviews from five major US cities, revealing that safety-related reviews significantly impact booking behavior. Only 0.5% of reviews flagged safety concerns, primarily about the surrounding area. Listings with safety reviews saw a 1.5-2.4% drop in occupancy and a 1.5% decrease in nightly prices. The study highlights the dilemma Airbnb faces between maintaining transparency about safety and protecting profits. Personal experiences can also influence consumer decisions. Teljes cikk (Euronews.com)