Temu, a Chinese e-commerce platform, has gained significant traction in Europe by offering ultra-cheap products and a gamified shopping experience. With a focus on low prices and direct connections with manufacturers, Temu has attracted millions of users since its launch in April 2023. Despite facing scrutiny over product safety and labor practices, the app remains popular among consumers looking for bargains. However, upcoming EU regulations may challenge its business model. Teljes cikk (Euronews.com)