Desperately seeking viewers: What Spain must do to attract people into cinemas again

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The last decade of Spanish cinema has seen a paradox of increased production quality alongside declining box office revenues. New directors like Paula Ortiz and Carla Simón have emerged, while established filmmakers continue to gain international recognition. Despite a resurgence in recent months, the industry struggles with audience engagement compared to France and Italy. Cultural and political factors influence viewer preferences, and there is a call for more public discourse on cinema to improve the situation. Recent box office figures suggest a potential recovery in 2026.