Ekaterina Varlakova discusses the cultural significance of her CCCP sweater, emphasizing its connection to Russian identity and nostalgia for the Soviet era. She argues that the sweater is not a political statement but a fashion piece that reflects historical motifs. While the garment evokes mixed feelings in different parts of Europe, Varlakova believes it represents community and personal memory. The sweater gained international attention when worn by Russian Foreign Minister Sergei Lavrov, leading to a surge in demand for her brand. Varlakova views Western sanctions as an opportunity for Russian creativity rather than an obstacle. Teljes cikk (Magyarnemzet)