The Grand Prix d’Horlogerie de Genève (GPHG) will introduce an eco-innovation award on November 13, highlighting sustainable watchmaking. Brands like IWC Schaffhausen and MB&F are pioneering new materials, emphasizing sustainability. Hublot has launched a cactus leather strap, while Ulysse Nardin's new watch features recycled materials. The industry is evolving to attract younger consumers and reduce environmental impact. Teljes cikk (Euronews.com)