Hugo Boss CEO Daniel Grieder discusses the brand's evolution in response to changing consumer preferences and market pressures. The company aims to become a '24-7 lifestyle brand' by integrating technology and focusing on customer experience. Grieder emphasizes the importance of personalizing the shopping experience and building community among consumers, while also adapting to the trend of 'quiet luxury' that values quality over conspicuous branding. Teljes cikk (Euronews.com)