Influencer marketing in fast-fashion and food sectors come under European scrutiny
Forrás:
Euronews.com
2 órája
The text discusses influencer marketing practices, particularly focusing on 'hauls' and 'dupe' videos, and highlights concerns raised by the European Consumer Organisation (BEUC) regarding transparency and consumer protection. It mentions the promotion of unhealthy food by influencers and the lack of disclosure in partnerships. The BEUC calls for joint liability among influencers, agencies, and brands, and advocates for banning influencer marketing in risky sectors. Some European countries have already implemented regulations against such practices. Teljes cikk (Euronews.com)