The article discusses Zara's evolution and current strategies as it marks 50 years since its first store opening. Designer Mehdi Sousanne highlights a 'sexy summer' collection, while CEO Oscar Garcia Maceiras addresses competition from brands like Shein and Temu. Zara's unique business model allows for rapid response to fashion trends, with a significant portion of production based in nearby countries. The company focuses on quality and sustainability, despite facing challenges in a fast-changing market. Teljes cikk (bbc.com europe)