The martini is experiencing a revival, appealing to both mature drinkers and Gen Z, who are adding creative twists to classic recipes. Finlandia Vodka's campaign 'It’s Soooooo Fine' promotes alternative drinking moments and the versatility of vodka. The popularity of mini martinis reflects Gen Z's preference for moderation. Finlandia Vodka is highlighted for its unique qualities, making it an ideal base for martinis. The campaign embraces personalized drinking experiences and modern garnishes that enhance social media appeal. Teljes cikk (Euronews.com)