Shannon Stowell, CEO of the Adventure Travel Trade Association, defines adventure travel through nature, culture, and activity, highlighting Japan's rich cultural experiences and stunning landscapes. He emphasizes exploring lesser-known regions like Hokkaido and Kyushu for authentic adventures, and shares memorable activities such as kayaking and snorkelling. Stowell encourages travelers to visit Japan for unforgettable experiences. Teljes cikk (Euronews.com)