Japan's tourism industry is experiencing a significant increase in international visitors, with over 42.7 million arrivals in 2025. While first-time tourists are drawn to iconic cities like Tokyo and Kyoto, repeat visitors are exploring lesser-known regions for authentic experiences. The rise in tourism has led to new hotel openings, blending traditional architecture with modern luxury. Outdoor tourism is also growing, particularly among European travelers seeking nature-based adventures. Japan is set to host the Green Expo 2027, focusing on sustainability and natural attractions, encouraging year-round exploration. Teljes cikk (Euronews.com)