Broadcasters and advertising agencies are seeking clarity on the new EU political advertising rules effective from 10 October. The European Commission has promised guidance, but it has not yet been provided. Tech companies Meta and Google will halt political ads in the EU due to the new regulations, which aim to enhance transparency and counter misinformation. Concerns have been raised about the ambiguous definition of political advertising and the challenges it poses for publishers and advertisers. The first application of these rules will be during the Dutch parliamentary election on 29 October. Teljes cikk (Euronews.com)