Suntory Beverage & Food Europe (SBFE) has prioritized healthier diets for over a decade, reducing sugar in drinks like Orangina and Schweppes. They have reformulated over 300 drinks, cutting added sugar by 30% and ensuring 60% of drinks contain under 5g of sugar per 100mL. SBFE employs Japanese principles to innovate drinks that fit consumer lifestyles and has invested in R&D across Europe. They advocate for responsible marketing and regulatory frameworks that support innovation. Their goal is to achieve a 32% reduction in added sugar by 2025 and over 35% by 2030, reflecting their commitment to healthier lifestyles and sustainability. Teljes cikk (Euronews.com)