Points, perks and air miles: How 84% of travellers are ‘gaming’ loyalty schemes to save money
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Euronews.com
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Travel has evolved from traditional brochures to modern apps and loyalty programs. A study by Phocuswright reveals that 84% of leisure travelers engaged in loyalty gaming, but many still prioritize price and convenience over brand loyalty. Credit card rewards are becoming more significant than airline or hotel loyalty programs, with generational differences in how rewards influence travel decisions. Teljes cikk (Euronews.com)