The balance of power in Hungary's digital political landscape has shifted from Viktor Orbán to Péter Magyar following changes in advertising policies by Meta and Google. Magyar has achieved significant engagement on social media, outperforming Orbán in views, likes, and shares despite a smaller following. The analysis highlights the decline of Fidesz's online influence and the rise of Magyar's narrative focused on local issues and economic concerns, contrasting with Orbán's fear-based messaging. Teljes cikk (Telex.hu)