A French supermarket's Christmas advert, 'Le mal aimé', has gone viral for its heartfelt storytelling without AI. It features a boy and a lonely wolf who learns to connect with others through cooking. The ad emphasizes belonging and acceptance, contrasting with AI-generated content. Produced by Romance agency and Illogic Studios, it has received widespread praise for its artistry and emotional depth, while some viewers criticized its vegetarian message. The ad highlights the value of human creativity in advertising. Teljes cikk (Euronews.com)