The text discusses the evolution of responsible travel, initiated by Justin Francis in 2000 with the founding of Responsible Travel. It highlights the company's commitment to reducing tourism's negative impacts and promoting benefits for local communities. Francis has campaigned on various social and environmental issues, earning an OBE for his contributions. The responsible travel movement has gained traction over 25 years, shifting from skepticism to a recognized necessity in the tourism industry. Teljes cikk (Euronews.com)