Rise of political influencers sparks questions about ad regulation, study shows
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Euronews.com
16 órája
A German media regulator's study highlights the rise of political influencers on social media and the challenges of regulating them. With EU rules on political advertising now in effect, influencers remain outside this scope, raising concerns about manipulation and trust in democracy. The study indicates a significant portion of young people follow these influencers, prompting calls for new regulatory approaches, including the proposed Digital Fairness Act. The influence of political influencers has been noted in various elections, including allegations of foreign interference in Romania and the rise of far-right content in France. Teljes cikk (Euronews.com)