Shein, a Chinese fast-fashion brand, plans to open its first physical stores in France, starting with a location in Paris's BHV Marais in November, followed by five more in Galeries Lafayette stores across various cities. This move has sparked criticism from the French fashion industry, particularly from the UFIMH, which opposes fast fashion's presence in culturally significant department stores. The Galeries Lafayette group has expressed disagreement with this partnership, citing incompatibility with its premium brand positioning. Despite the controversy, Shein claims customer demand for physical stores is rising and the openings will create jobs. Teljes cikk (Euronews.com)