The article discusses how generative artificial intelligence (Gen AI) is transforming sports viewership and engagement, as explained by Samira Panah Bakhtiar from AWS. AI is enhancing the viewer experience in sports like F1 and Bundesliga by providing real-time data and predictions. AWS is also helping to reduce emissions in sports coverage production, allowing for more affordable access to a wider range of sports. The future of entertainment is seen as highly personalized and interactive, particularly appealing to Gen Z. Teljes cikk (Euronews.com)