The UK's Advertising Standards Authority (ASA) banned two Zara adverts for featuring models deemed 'unhealthily thin'. The ads, released in May, highlighted models with protruding collarbones and gaunt appearances. The ASA deemed these images irresponsible and ordered their removal. Zara stated that the models had medical certifications of good health and that the images were minimally edited. The ASA's decision reflects ongoing scrutiny of body image portrayal in fashion advertising, following similar actions against other retailers. Teljes cikk (Euronews.com)