Uber is launching a free service called Uber Aurora for Northern Lights viewing in Rovaniemi, Lapland, on March 20 and 21, coinciding with peak solar activity. The experience includes guided viewing, snacks, and hot drinks, with limited spots available for booking starting March 5. Additionally, Uber has introduced snowmobile rides in Italy's Dolomites, available from February 7. Teljes cikk (Euronews.com)