LEGO's new Smart Brick, showcased at CES 2026 in Las Vegas, aims to enhance physical play amidst concerns over children's screen time. The Smart Brick interacts with a small tag, allowing it to light up, make sounds, and engage in various scenarios. Demonstrations included playful interactions with LEGO ducklings. Set to release in March within LEGO Star Wars sets, the technology promises to make play more interactive, with characters like Darth Vader and Chewbacca. LEGO executives emphasize the benefits of physical play and hope for broader innovation in this area. Teljes cikk (Euronews.com)